Programme Overview

The B. Design in Product Design at Atharva University is a future-ready programme that empowers students to design innovative, sustainable, and human-centric products. Rooted in empathy, driven by technology, and inspired by real-world challenges, this programme prepares the next generation of design thinkers and problem solvers.

Combining aesthetics with utility, the curriculum fosters the integration of zero-waste practices, eco-conscious materials, and ethical production methods. It emphasizes a user-centric approach, where students conduct deep user research and design for diverse audiences to ensure emotional, social, and functional relevance.

Designed for aspiring product designers, innovators, and entrepreneurs, the programme nurtures your ability to translate abstract concepts into impactful designs. Through practical exposure, interdisciplinary learning, and strong industry linkages, students graduate not only as designers but as change-makers capable of reimagining the future.

Course duration – 4 Years
Course Fees – 450000/- Year

Programme Highlights

• Explore cutting-edge fields such as AI in Design, Computational Design, Digital Fabrication, and Bio-design, with access to state-of-the-art facilities and labs.
• Build products that are not only functional but also meaningful and aesthetically compelling. Work on real-world briefs, live projects, and product prototypes.
• Learn at the intersection of design, human factors, material science, environmental sustainability, and technology for a well-rounded understanding of product design.
• Participate in hands-on studio sessions, high-impact design projects, and industry collaborations that sharpen both your creative and professional skills.
• Gain insights from leading design studios and companies through internships, guest lectures, field visits, and project-based learning.
• Develop socially responsible and environmentally sustainable design solutions that address complex global challenges.
• Access mentorship, resources, and funding through Atharva’s Technology Business Incubator (TBI) to launch your own design startups.

Career Opportunities

Graduates of the B.Des Product Design programme are prepared for diverse roles in the design industry and beyond:

• Industrial Designer
• Product Designer / Product Experience Designer
• Automotive Designer
• Furniture & Space Designer
• Packaging & Sustainability Designer
• Concept Artist / 3D Modeler
• Design Strategist / Material Researcher
• Smart Home Product Designer
• Prototype Engineer / Developer
• Design Consultant
• Entrepreneur / Startup Founder
• Freelance / Independent Designer

Programme Outcomes

By the end of the programme, students will be able to:

• Apply user-centred design principles across product development lifecycles.
• Demonstrate design empathy through meaningful engagement with users and their contexts.
• Conduct strategic design research to inform and shape effective solutions.
• Develop and test interactive prototypes to enhance user experience.
• Collaborate with cross-functional teams to align business, technical, and user goals.
• Champion inclusive, ethical, and sustainable design practices.
• Communicate design concepts and research insights to stakeholders with clarity and impact.
• Use design thinking and critical analysis to make informed decisions backed by user feedback.
• Embrace lifelong learning and adapt to new design innovations and technologies.